We conduct rigorous revenue diagnostics for established e-commerce businesses — surfacing the structural inefficiencies, funnel failures, and margin leakages that internal teams cannot see from the inside.
The businesses we work with are not struggling — they are successful, growing, and operationally capable. The revenue leaks we find are invisible precisely because they exist beneath the noise of a business that appears to be working.
Each area represents a compounding loss. Unaddressed for 12 months, a single checkout friction issue in a $5M business can represent $400–700K in recoverable revenue that has already been surrendered.
Product page persuasion gaps, checkout step attrition, payment friction, mobile conversion deficits, and the psychology of your add-to-cart flow.
Blended CAC vs. channel-level CAC divergence, attribution model inaccuracy, keyword cannibalisation, and the hidden waste inside your paid media.
Price anchoring structure, bundle penetration, upsell attachment economics, and whether your pricing is aligned with actual customer acquisition cohorts.
Purchase frequency by cohort, churn trigger identification, win-back campaign ROI, and the interventions that move your second-purchase conversion rate.
Shipping cost structure, return rate drivers, 3PL efficiency, inventory holding costs, and supply chain margin compression points.
Tracking integrity, attribution window calibration, dashboard blind spots, and the data gaps that cause leadership to optimise against the wrong signals.
A 30-minute senior-led session. We map your operation, identify the three highest-probability leak areas, and assess engagement fit. Complimentary and without obligation.
A 5–10 day structured diagnostic across all six revenue vectors. Each leak is quantified by estimated annual revenue impact and recovery confidence level.
A prioritised 90-day implementation plan. Each initiative is mapped to projected revenue recovery, resource requirement, and sequenced to maximise early momentum.
We remain embedded throughout execution — reviewing tests, validating results, and maintaining attribution rigour. At 30, 60, and 90 days we publish a reconciliation report.
Identifying information anonymised at client request. Figures are independently verifiable against client reporting.
Leadership had invested $400K in additional media spend over 6 months. Conversion rate had been declining 0.3% per quarter. The cause was never investigated — it was assumed to be market saturation.
Revenue was growing 18% YoY driven by ad spend increases. Customer acquisition cost had risen 44% in 24 months. The business was acquiring and immediately losing customers at a structurally unsustainable rate.
The founder had set prices based on competitive scanning and instinct since launch. No price elasticity analysis, no bundle strategy, no value-metric alignment between what the brand charged and what customers actually valued.
Before founding TAWON Group, I spent eight years at McKinsey & Company in the Retail & Consumer Goods practice, leading revenue optimisation workstreams for global e-commerce operations across Europe, North America, and APAC.
I left to work directly with founder-led and PE-backed e-commerce businesses — the companies that need rigorous, senior thinking but cannot access it through traditional consulting models. Every engagement is personally led by me. We do not staff junior consultants on client work.
The diagnostic methodology we use was developed across 47 engagements and refined specifically for the e-commerce operating model — where the levers are different, the data is different, and the pace of decision-making demands precision over exhaustiveness.
We are selective about the engagements we take — not out of prestige, but because we only work where we are confident we can deliver a material return. Please read this before requesting a conversation.
The businesses that improve checkout conversion sustainably do so by diagnosing the upstream decisions that create friction — not by A/B testing button colours.
LTV calculations built on average order value and purchase frequency obscure the cohort-level dynamics that actually determine whether your business is structurally sound.
A recurring promotion calendar feels like a growth lever. Over 24 months, it systematically destroys pricing power and trains your best customers to defer purchase.
If your e-commerce business is above $500K in annual revenue, you qualify for a complimentary 30-minute diagnostic conversation with a senior consultant — no preparation required, no commercial obligation.
Request a Diagnostic ConversationComplete the form below. We review every application personally and respond within one business day — either confirming a session or explaining honestly why the timing may not be right. Please be specific about your challenge; the quality of your application determines how targeted our diagnostic preparation will be.
Thank you. Your application has been reviewed and you will receive a personal response within one business day — either confirming a session slot or with an candid assessment of engagement fit.